Maritime Safety Culture Intelligence
We measure
safety culture.
We make risk
manageable.
Combining behavioural science and maritime expertise to build safer organisations.
Strategic Partnership
Safer with Gard
Gard, one of the world's leading P&I insurers, has chosen Sayfr as its partner in safety culture. Together, we give Gard Members and clients direct access to SafeMind — the most rigorously validated safety culture survey in the maritime industry.
In high-risk industries like shipping, a strong safety culture is essential. Through the Sayfr partnership, Gard Members can access SafeMind to identify risks, reduce the likelihood of serious incidents, and benchmark their organisation against the largest safety culture database in the industry.
Learn MoreOur Approach
Most safety systems measure the past.
Sayfr measures the future.
"Accidents at sea rarely happen because procedures are missing. The underlying causes are behavioural patterns, leadership decisions, and cultural norms — and these can be measured."
Most safety systems measure the past — incidents, audits, compliance scores. Sayfr measures the future. Behavioural signals reveal how safety decisions are made in everyday operations, providing early insight into culture maturity and the probability of a serious incident.
- 01 Safety Culture Measurement
- 02 Behavioural Change Platform
SAYFR'S RISK DIFFERENTIATOR
Understanding your organisations ability to manage failures, impacts risk.
The industry has worked systematically on preventing failures and handle crisis with good effect. However, Sayfr's data shows that what separates the safest companies from the rest is how well they manage failure. Organisations with a mature safety culture who manage failure consistently demonstrate stronger performance across all three strategies: personnel adhere consciously to procedures, engage purposely with drills, and see the value of near-miss reporting. Measuring how your company manage failure turns invisible risk into visible, manageable intelligence.
Prevent Failure
Management Systems, Technology & Competence
Manage Failure
Safety Culture & Behaviour
Handle Crisis
Emergency Preparedness
Services
We make operational risk visible,
measurable, manageable.
Safety Culture Measurement
Measure
SafeMind measures safety culture and culture maturity on an industry benchmark and gives a clear indication of a company's current risk level and scores on 8 Core Safety Behaviours.
- Culture maturity score (Level 1–5)
- Eight core safety behaviour dimensions
- Team-level breakdowns across the organisation
- Benchmarked against 400,000+ respondents
Behavioural Change Platform
Manage
The Cultiv8 platform translates SafeMind insights into practical, structured improvement. Leaders and teams engage with targeted reflection exercises, driving measurable change in the core safety behaviours that prevent incidents. Activates change through the LEAD solution and scales it through GROW.
Learn MoreRecognition & Trust
Trusted by industry leaders
"SafeMind is one of the most rigorously validated safety culture surveys in the maritime industry — recognised by U.S. courts as a reliable benchmark."
— Gard, P&I Insurance
"The output of working with SAYFR is that we understand ourselves, our strengths, weaknesses, and limitations. With this understanding we have a very clear idea of where we need to go and how we will get there."
— Scorpio Tankers Inc.
"In collaboration with SAYFR, we clearly identified and structured the key drivers shaping our safety culture across both shipboard and shore operations. Drawing on wider industry experience, we validated our strengths and established a clear, actionable blueprint for measurable safety advancement."
— Maran Gas Maritime Inc.
The Science
Decades of research.
One rigorous methodology.
Sayfr's methodology is grounded in behavioural science and validated research on safety culture and organisational behaviour. Our approach transforms subjective perceptions of culture into measurable indicators that can be monitored over time.
Research consistently shows that safety performance is strongly influenced by core behaviours, decision-making patterns, and cultural norms. When these behaviours are inconsistent or misaligned, operational risk increases — even when procedures and safety systems are formally in place.
The SafeMind survey is one of the most rigorously validated instruments in the maritime industry and has been recognised by U.S. courts as a reliable benchmark for safety culture assessment.
Read Our ResearchCulture is measurable
Safety culture maturity can be quantified, tracked, and improved systematically over time.
Safety culture is good business
Improving culture maturity reduces operational risk and supports long-term business performance.
Leaders drive change
Safety culture is shaped by decisions made every day. Leadership behaviour is the primary lever.
Featured Research
The four cognitive biases that
undermine safety culture
Too Confident
Assumptions about one’s own ability that reduce how effectively you apply the core safety behaviour to manage failures. Excessive faith in their own skills.
Inability to Learn
Assumptions about the failure itself that undermine the possibility of managing it effectively, weakening the quality of the core safety behaviour. Undermining learning from the mistakes of others.
Conflict Avoidance
Assumptions about how others will react if you do the right thing, discouraging the effective application of the core safety behaviour. Fear about how others react.
Mind Reader
Assumptions about what others think that justify using the core safety behaviour ineffectively. Misassumptions about how others think
About Sayfr
A trusted advisor to the maritime industry
Sayfr's roots go back to 2010, when our founders established Propel, a specialist maritime consultancy that pioneered the use of behavioural science and safety culture research in the industry. Built on more than a decade of that operational experience, Sayfr was founded to solve one of the most persistent challenges in maritime safety: the gap between knowing that culture matters and knowing what to do about it.
Headquartered in Oslo with operations in Japan, we combine decades of safety research, behavioural science, and hands-on maritime experience to deliver the clarity that decision-makers need. Our approach is grounded in science, validated by the industry's largest safety culture database, and trusted by insurers, operators, and courts alike.
Read moreBuilding a scientific foundation for maritime safety culture intelligence.
Working with shipowners, managers, and insurers across the world's major shipping corridors.
Get In Touch
Book a meeting with our team to understand how Sayfr can help your organisation measure and improve safety culture.