Founded in 2018, SAYFR offers advisory services and a digital solutions platform leveraging data analysis to improve company-wide safety culture, preventing and managing incidents by reducing risk.
At SAYFR, you’ll meet:
- Advisors and organizational psychologists with 20 years of experience
- Hands-on customer success team to assist you along the way
- Talented product team owning and developing your digital solutions
- Capable analytics team with data scientists and engineers
All specialize in addressing safety culture to deliver informative, measurable, impactful, and lasting results.
To ensure success, we strive to deliver according to
Our core values
We have decades-long experience from working with safety from an organizational perspective. We acknowledge that culture is built from within, and have the ability to facilitate change.
With state-of-the-art technology we challenge you to take on future risks through innovation, and will never stop exploring. Today’s data shapes tomorrow.
We commit to our purpose: A safer world. Our mission comes from the heart, and we never lower our standards by compromising.
We aren’t perfect, and never will be. We believe that a healthy culture comes from humility and transparency. Therefore, we practice what we preach.
We gladly take inspiration from others
Meet our heroes
Meet the team
Lasse Kristoffersen (Chair):
President and CEO of Wallenius Wilhelmsen AS. Kristoffersen has been very visible in the maritime industry over the recent years and a frequent speaker at various high-level conferences and seminars. He was the President of the Norwegian Shipowners Association from 2018 to 2020 and played a major role in developing their new positions and strategies on Decarbonization and Digitization. Kristoffersen holds a Master of Sciences in Naval Architecture and Marine Engineering from the Norwegian University of Science and Technology. In addition, he has completed IMD’s Senior Management Program and INSEAD’s Executive Management Program.
Daria (Dasha) Krivonos:
Dasha is the CEO of The Copenhagen Institute for Futures Studies, a non-profit, independent ad globally-oriented think tank that offers strategic foresight advisory to customers and member organisations, which include Fortune 500 companies within various sectors, governmental institutions, and non- governmental organisations world wide. Prior to heading The Copenhagen Institute for Futures Studies, Dasha held various positions within the A.P. Møller Mærsk - Group, including the position as Head of Enterprise RIsk Management.
Domestic and international managerial background from business, NGO, and public sector. Experienced market- and commercial director with hands on experience from innovation and organizational development. Sletten is today Director - Chief Norwegian Armed Forces Communication and advisor to the armed forces' leadership on communication, reputation, and analysis.
Peter is the founder of Consignor Group, a technology company that he established in 1997. Seven times Consignor was ranked by Deloitte Fast Fifty list over the fastest growing technology companies in Norway. In 2020, he sold Consignor Group to US PE firm Francisco Partners. Currently, Peter serves as an active board member for several technology companies, where he offers his expertise and knowledge to help guide them towards success. His ability to identify emerging trends and opportunities makes him a valuable asset to any organization.
Erling is a partner at Corinthian Venture Partners, a venture fund focusing on Nordic B2B technology companies in growth stage having a positive impact on environment and society. Erling has 10+ years of experience with capital markets, due diligence and financing of growth companies, business development and sales. Previous background from Pareto Securities and Innovation Norway.